Tag Archives: food photography

creativeLIVE Table Top Fundamentals…

I’ll be heading back out to Seattle next week, January 16-18, to take on another 18 hours of live instruction at creativeLIVE.com.

This time I’ll be teaching a course about the fundamentals of table top photography with a special emphasis on product photography…which has always been one of those extensions of food photography for me.

Enroll for FREE! And then…if you can’t think about life without me living in your hard drive or iPad…then of course… buy the course. See you there.


January 8, 2014 · 4:53 pm

The Business of Food Photography…

creativeLIVE posted this 30 min. clip of my class on Youtube which contains some very important information for anyone thinking about doing food photography for a living. It includes my “10 Questions You Need to Ask a Client Before Taking a Job”.  The entire talk and the course are now on sale for the holidays. Hope you enjoy it.

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December 17, 2013 · 10:14 am

Da Mama…A Nonno…Un Regalo

Screen Shot 2013-10-21 at 12.33.35 PM I receive a lot of messages through the various media outlets I participate in. The overwhelming majority of them are from people that are interested in learning more about food photography because of my role as workshop instructor and writer. I welcome the inquiries about upcoming events and the quick questions about cameras or lighting techniques. Most of the people who reach out are just like I was about 12 years ago…looking to reinvent themselves.

I also get the occasional college student or recent grad looking to hone their skills further or a pro shooter from a different discipline looking for some advice on how  to tweak their approach for food. Mostly adults looking to find what they need to make a career or advance a  hobby in food photography.

Then there was Sabriina Costa. I do not know Sabriina…she was just an email address and a request for some help which I gladly gave her. She sent me an email, like lots of others I get for a quick bit of advice about how to pick some equipment and how to diffuse light in a way appropriate for food. She did some research on the web, found me, looked at my work and decided I would be a good guy to ask. This all seemed pretty normal to me until the follow up email I got this week.

Sabriina Costa is a student at Westbourne Grammar School in Melbourne, Australia. She is 15 years old and decided to write and photograph a cookbook about her family and traditions and in particular the recipes of her Nonna. She took on this project, from what I could gather from her emails, with her grandmother about a year ago as a school assignment. What it has morphed into is an amazing testament to her love for her family. She has dedicated the project to the memory of her grandfather, her Nonno, who passed away from cancer in 2006. She is selling her book online and will be donating 100% of the proceeds to the Cancer Council.

As many of you may already know my blog was created in the memory of my Sicilian great-grandmother, who we called Mama. I helped Sabriina not really knowing what she was trying to do but the realization of what she has accomplished and what led her there sent chills up my spine.

The book is called Segreti Della Nostra Cucina or Secrets from Our Kitchen. I love this title. It speaks to the passion and intimacy that a true Italian kitchen really has. It reminds me of what I love about the way I learned how to cook. It makes me feel that the connection I feel to the foods of my childhood and the people I shared them with is a universal emotion. These feeling go to the core of why I do what I do. It is obviously what has driven Sabriina to do the same. I am more than happy to help her raise money for cancer…something I have my own intimate experience with since my mother, Terry,  is a 12-year survivor. I am also quite impressed with the writing and photography in her book.

I am honored to have played even the smallest part in helping her produce a work so filled with love for people and a culture so similar to the things that inspired me and my career. Buy her book…it’s money well spent.


Filed under Books

creativeLIVE…Scrivani on Sale.

creativeLIVE has decided to celebrate fall and Halloween by offering a 25% discount on my classes from October 18th through October 31st .
The discount code to use is OCTOBERANDREW and it can only be used ONE TIME per user.
Hope you can take advantage of the sale.
The above shot is one I took on the set of the Light Table Class last month in Seattle.


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Filed under creativeLIVE, Food Photography Workshops

Photo Tips: Reading Your Light Meter

Now that the folks at creativeLIVE have posted a pile of clips from my sessions there, I have the opportunity to post them here and give you all the opportunity to learn a bit and know where to go to find more instruction. Hope you enjoy.

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October 16, 2013 · 12:46 pm

Thank You…

22recipehealth-articleLargeHere is a plate of Tomato Risotto for my friends at creativeLIVE. There are so many people to thank for what was a most incredible experience at creativeLIVE this past weekend that it is a bit overwhelming to think about.

First off, I would like to thank Co-Founder Craig Swanson and Arlene Evans, the Director of Photography Education for having the confidence in me to put me live on the air for 18 hours. I would also love to thank Executive Producer Amanda Caines for putting me together with Content Producer Michael Karsh and Editorial Manager Whitney Ricketts. They are two of the most organized, professional and most of all collected and kind people I have ever worked with.

I would also like to thank all of the creativeLIVE crew who worked on our segments and a special thank you to Susan Roderick and Jim Catechi, the on air hosts, who helped me stay relaxed, focused and on point. True pros. A big thanks to our Line Producers Lindsay Martin, Nin Robare and especially Celeste Olds who came out of “retirement” to work with us. Also, thanks to John Cornicello, my photo assistant, who stayed one step ahead of me for all three days.

Thanks to the guys in the booth and behind the cameras and running the sound, Adam Bauer, William Brown, Kellen Shimizu, Tracy Nystrom, Sam Graydon, Alex Walsh, Michael Rotchadl. And kudos to the PA’s Erin Stewart, Caitlin MacKintosh and Carolyn Palma. I am sure I am missing a few people but please know how grateful I am for your hard work and support you provided me.

I would also like to acknowledge my in-studio students. Firstly, Paola Thomas, my friend and biggest supporter. I would never have been here if it was not for your insistence that I belonged on creativeLIVE and how skillfully you put me together with them. Thank you to Kate Hailey, Leah Barad, Steve Sabrier, Leigh Olson, Pam Bolig and Kristin Tetuán. Your authenticity, eagerness to learn, your great questions and incredible hard work over these past days has been humbling. I admire your drive to find more in your photography and get better at this craft. Bravo!!!!

A special thank you goes to my friend Shauna Ahern. Your willingness to share of yourself, always and in all arenas is transformative for all of us. I was and I know the audience was honored to have you there to share your wisdom, triumphs and heartaches in your business and life. Inspirational is the least of it. You mentor us all.

Finally, I would like to thank the internet audience. The size of you blew my mind. Answering your questions actually helps me think and learn too. Your attention and interest were so vital to this project and you showed it everywhere. It was a profound experience for me.

If you want to visit my course page to purchase the class you still have a few hours to get the discounted price. It will be there for you to watch, as you need to and I hope you take advantage of all we shared over the past few days.


Here are a few shots from the cast and crew:

CL_FoodPhotography-1 CL_FoodPhotography-2 CL_FoodPhotography-3 photo 1 photo 3 photo 2




Filed under Food Photography Workshops, Photography

Six More Days…creativeLIVE

8C5A5769The creativeLIVE countdown continues today with a shot of seeds that appeared in Kris Carr’s Crazy Sexy Cookbook last year. Keep your eyes open for her new e-title Crazy Silly Kids…shot by yours truly. Don’t forget to enroll. Can’t wait to get going.




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Filed under Food Photography Workshops, Food Tips