Category Archives: Food Photography Workshops

Photographers Unite…

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I wanted to reach out to photographers both professional and aspiring to be so…and everyone in between. I have been contacted recently, by more than a few entities regarding “participation” in social media campaigns for products, services and branding efforts. These requests have taken many forms but there is one particular type of request that really got me thinking.

I know we all have very complex relationships with social media and for many of us it is a way to not only interact with friends and colleagues but to also use as an online platform for our work. For photographers, the use of social media, Instagram & Twitter in particular, are in a some areas, replacing our portfolios. This makes for an even more careful approach to how our work is perceived in these spaces.

One of the other balancing acts photographers face, is the idea that as your following grows so does the marketability of your feed. This is what I believe I am experiencing as marketers look to access the people who follow me. This gets tricky as you need to weigh the benefits of monetizing your feeds or keeping them pure to your vision as an artist. I have chosen the latter. I truly see my feeds as extensions of my work and as an extension of my own “brand”. Truthfully, this terminology turns my stomach but it is part of the reality of our business these days.

So, this latest, most disturbing turn involves a PR company calling me to ask if I would do a “takeover” of their Instagram feed for an event that they are promoting. They reference “terms & conditions” when making the request but it seemed pretty clear to me that these did not include any fees. When I requested clarification of what these “terms” were I got radio silence. I think people in many businesses that need visuals are finding that appealing to an artist’s vanity is an effective way to get free professionally made content. The use of the word “takeover” is a not so veiled reference to when TV music channels and radio stations have Lady Gaga “take over” the channel and play her music and a few of her favorite songs for a few hours….this is NOT the same thing.

I have been on record as saying that money is not the only compensation that artist can take in trade for their work. Exposure is clearly a good form of payment but I feel like the publicity monster really needs to be left a little hungry. Many entities…even ones without the platform to offer artists real publicity are acting as if this is an appropriate trade for services. Case in point…this Instagram “takeover”…the company in question phrased to me as an “opportunity” had 1/3 of the followers I have on Instagram. So…let me get this straight…you want me to come to your event…photograph it for free…and…post it on your social media accounts…What do I get out of this, exactly?

Here is an except of the response I sent this PR company:

It sounds interesting but unless “terms & conditions” means there is a day rate attached to this, then it still seems to me to be a photo assignment. It is an interesting model if it is and I’d be willing to discuss but if there is no compensation involved I’m afraid that as a professional photographer I’d have to decline. Please let me know because looking at social media as a platform for professional photo assignments seems very smart to me…assuming it’s not an end around on what we do to make a living. Thanks.

To this I got no response. I think that social media is a very legitimate way for photographers to earn money with their talents. It is ever more important that a company’s connection to their audience has a social media component. Good imagery and video can be essential to how successful that effort can be. We, as photographers, need to be mindful that our skills are very valuable in this marketplace and not to be sold cheaply. Flattery is not adequate payment. If you want professional imagery on your Facebook Page…then pay for it. If we as the professionals in this industry start giving away our wares for free, then nobody in the future will expect to have to pay for it.

If someone…anyone…wants you, professional or not to provide content….for a newspaper, magazine, website, publishing house or Instagram account…there is only one answer you must give….SHOW ME THE MONEY!!!


Filed under Food Photography Workshops, Photography

Talk the Talk…


One of the clips from my most recent stint on on Table Top Photography. Check it out here.

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Filed under creativeLIVE, Food Photography Workshops, Seattle, video

creativeLIVE…Scrivani on Sale.

creativeLIVE has decided to celebrate fall and Halloween by offering a 25% discount on my classes from October 18th through October 31st .
The discount code to use is OCTOBERANDREW and it can only be used ONE TIME per user.
Hope you can take advantage of the sale.
The above shot is one I took on the set of the Light Table Class last month in Seattle.


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Filed under creativeLIVE, Food Photography Workshops


25APPE-popupFrom Melissa Clack via NYT Good Appetite.

Thanks to everyone who tuned into photo week on creativeLIVE and for the amazing crowd at IFBC 2013. What an exhilarating  few days. Seriously cannot wait to do it again.


Filed under creativeLIVE, Food Photography Workshops, Photography, Seattle

Thank You…

22recipehealth-articleLargeHere is a plate of Tomato Risotto for my friends at creativeLIVE. There are so many people to thank for what was a most incredible experience at creativeLIVE this past weekend that it is a bit overwhelming to think about.

First off, I would like to thank Co-Founder Craig Swanson and Arlene Evans, the Director of Photography Education for having the confidence in me to put me live on the air for 18 hours. I would also love to thank Executive Producer Amanda Caines for putting me together with Content Producer Michael Karsh and Editorial Manager Whitney Ricketts. They are two of the most organized, professional and most of all collected and kind people I have ever worked with.

I would also like to thank all of the creativeLIVE crew who worked on our segments and a special thank you to Susan Roderick and Jim Catechi, the on air hosts, who helped me stay relaxed, focused and on point. True pros. A big thanks to our Line Producers Lindsay Martin, Nin Robare and especially Celeste Olds who came out of “retirement” to work with us. Also, thanks to John Cornicello, my photo assistant, who stayed one step ahead of me for all three days.

Thanks to the guys in the booth and behind the cameras and running the sound, Adam Bauer, William Brown, Kellen Shimizu, Tracy Nystrom, Sam Graydon, Alex Walsh, Michael Rotchadl. And kudos to the PA’s Erin Stewart, Caitlin MacKintosh and Carolyn Palma. I am sure I am missing a few people but please know how grateful I am for your hard work and support you provided me.

I would also like to acknowledge my in-studio students. Firstly, Paola Thomas, my friend and biggest supporter. I would never have been here if it was not for your insistence that I belonged on creativeLIVE and how skillfully you put me together with them. Thank you to Kate Hailey, Leah Barad, Steve Sabrier, Leigh Olson, Pam Bolig and Kristin Tetuán. Your authenticity, eagerness to learn, your great questions and incredible hard work over these past days has been humbling. I admire your drive to find more in your photography and get better at this craft. Bravo!!!!

A special thank you goes to my friend Shauna Ahern. Your willingness to share of yourself, always and in all arenas is transformative for all of us. I was and I know the audience was honored to have you there to share your wisdom, triumphs and heartaches in your business and life. Inspirational is the least of it. You mentor us all.

Finally, I would like to thank the internet audience. The size of you blew my mind. Answering your questions actually helps me think and learn too. Your attention and interest were so vital to this project and you showed it everywhere. It was a profound experience for me.

If you want to visit my course page to purchase the class you still have a few hours to get the discounted price. It will be there for you to watch, as you need to and I hope you take advantage of all we shared over the past few days.


Here are a few shots from the cast and crew:

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Filed under Food Photography Workshops, Photography


AndrewScrivani_FoodPhoto_instructor_facebook_851x315At 9am PST, Noon on the East Coast my creativeLIVE workshop which will span the next three days and will cover about 18 hours of material on all aspects of the food photography business will begin. I will show slides, perform demonstrations, have live students in-studio and interactions with the viewing audience via Twitter, Instagram and Facebook. You can post photos and comments with the hashtag #foodphotoLIVE. There will be contests and give aways and I will be critiquing photos from my live students as well as the internet audience. We will have a guest on Day 2, Gluten Free Girl Shauna Ahern, who will share with us her thoughts about the role of photography in her business. I hope you can join in. You can enroll, watch it live or even watch it again immediately after we go off the air. You can also purchase the class and watch it anytime you like. See you there.


Filed under Food Photography Workshops, Photography

creativeLIVE…in Two

So, today we had a really great Google Hangout with the folks at creativeLIVE and Foodista. We had excellent questions from the audience and it was a lot of fun as a warmup to my creativeLIVE workshop

One day left to enroll. It’s still FREE!


Here is another stir fry from Martha. We’ll be talking about how to noodle around with noodles on Day 1. See you there.


July 18, 2013 · 7:15 am