I have always considered myself a storyteller above all else. When I talk to people about my work the conversation always comes around to how to tell a good story. I have been watching food commercials for as long as I have been photographing food and have wondered what it would take to tell my stories there. I knew it was more than being a cameraman. The revelation, ultimately for me, was in storyboarding…something I had been doing with my stills for years. Everything began to fall into place after that. When I spoke to my friends in the business they encouraged me to get my reel together and get those stories out there. My good bounce was an email from Sabrina Palladino…an executive producer/director of note who liked my photography and after having seen me speak about my work…felt I was director material. She introduced me to Sally Antonacchio from The Artists Company and the whirlwind began. Sabrina, Sally, Otis Mass and Casey Cormier put all of their creative energy behind me over the past month to get my reel ready for prime time. I am excited and grateful and ready to go. Here is a copy of the announcement that went out earlier today.
I was asked to take this photo for last week’s Dining section for a story about how to cook a great burger…indoors or out. What ensued was a totally incredible social media response with so many Twitter notifications that I needed to turn my phone off. It always amazes me when something really resonates with a broad audience. It seems like such a simple equation after the fact…a classic food item…made accessible…with a cool twist…and an evocative picture. The perfect recipe for viral food.
Maybe I missed something over the past ten years but I had to ask myself that question when I got this assignment. It turns out that since the publication of the Jerusalem Cookbook these spice mixtures are really making their way into the mainstream. This week’s Recipes for Health focuses on dukkah used in salads, as a fish dredge, for crudite as a dip and as a topping for poached eggs. It is quite delicious. Pictured here is the peanut dukkah. Give it a try.
The lovely Elyse Inamine over at First We Feast graciously asked me to be part of their “Show us you Food Porn” series and I was happy to oblige. Go check it out.