The Business of Food Photography…

creativeLIVE posted this 30 min. clip of my class on Youtube which contains some very important information for anyone thinking about doing food photography for a living. It includes my “10 Questions You Need to Ask a Client Before Taking a Job”.  The entire talk and the course are now on sale for the holidays. Hope you enjoy it.

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December 17, 2013 · 10:14 am

NYT Essential Thanksgiving…

GOOD_APPETITE_21Julia Moskin and Melissa Clark compiled all of the essentials for a successful Thanksgiving Feast in this sprawling NYT interactive. We shot for a week and then ate like it was already the holidays. Go check out all the goodies before you plan your holiday meals.

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Filed under Food Tips, Food Writing, General, Photography, With Recipes

Interviewed by Fork founder Mark Briggs

I spoke at the FORK launch party a few months back. Fork is a new social media app for people who love to take pictures of food. Check it out here .

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November 18, 2013 · 2:49 pm

Da Mama…A Nonno…Un Regalo

Screen Shot 2013-10-21 at 12.33.35 PM I receive a lot of messages through the various media outlets I participate in. The overwhelming majority of them are from people that are interested in learning more about food photography because of my role as workshop instructor and writer. I welcome the inquiries about upcoming events and the quick questions about cameras or lighting techniques. Most of the people who reach out are just like I was about 12 years ago…looking to reinvent themselves.

I also get the occasional college student or recent grad looking to hone their skills further or a pro shooter from a different discipline looking for some advice on how  to tweak their approach for food. Mostly adults looking to find what they need to make a career or advance a  hobby in food photography.

Then there was Sabriina Costa. I do not know Sabriina…she was just an email address and a request for some help which I gladly gave her. She sent me an email, like lots of others I get for a quick bit of advice about how to pick some equipment and how to diffuse light in a way appropriate for food. She did some research on the web, found me, looked at my work and decided I would be a good guy to ask. This all seemed pretty normal to me until the follow up email I got this week.

Sabriina Costa is a student at Westbourne Grammar School in Melbourne, Australia. She is 15 years old and decided to write and photograph a cookbook about her family and traditions and in particular the recipes of her Nonna. She took on this project, from what I could gather from her emails, with her grandmother about a year ago as a school assignment. What it has morphed into is an amazing testament to her love for her family. She has dedicated the project to the memory of her grandfather, her Nonno, who passed away from cancer in 2006. She is selling her book online and will be donating 100% of the proceeds to the Cancer Council.

As many of you may already know my blog was created in the memory of my Sicilian great-grandmother, who we called Mama. I helped Sabriina not really knowing what she was trying to do but the realization of what she has accomplished and what led her there sent chills up my spine.

The book is called Segreti Della Nostra Cucina or Secrets from Our Kitchen. I love this title. It speaks to the passion and intimacy that a true Italian kitchen really has. It reminds me of what I love about the way I learned how to cook. It makes me feel that the connection I feel to the foods of my childhood and the people I shared them with is a universal emotion. These feeling go to the core of why I do what I do. It is obviously what has driven Sabriina to do the same. I am more than happy to help her raise money for cancer…something I have my own intimate experience with since my mother, Terry,  is a 12-year survivor. I am also quite impressed with the writing and photography in her book.

I am honored to have played even the smallest part in helping her produce a work so filled with love for people and a culture so similar to the things that inspired me and my career. Buy her book…it’s money well spent.

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Filed under Books

creativeLIVE…Scrivani on Sale.

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creativeLIVE has decided to celebrate fall and Halloween by offering a 25% discount on my classes from October 18th through October 31st .
The discount code to use is OCTOBERANDREW and it can only be used ONE TIME per user.
Hope you can take advantage of the sale.
The above shot is one I took on the set of the Light Table Class last month in Seattle.

 

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Filed under creativeLIVE, Food Photography Workshops

Photo Tips: Reading Your Light Meter

Now that the folks at creativeLIVE have posted a pile of clips from my sessions there, I have the opportunity to post them here and give you all the opportunity to learn a bit and know where to go to find more instruction. Hope you enjoy.

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October 16, 2013 · 12:46 pm

Essential Gear…

creativeLIVE interview asking what my essential piece of gear is.

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September 24, 2013 · 12:54 pm