Category Archives: Photography

Burger Madness…

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I was asked to take this photo for last week’s Dining section for a story about how to cook a great burger…indoors or out. What ensued was a totally incredible social media response with so many Twitter notifications that I needed to turn my phone off. It always amazes me when something really resonates with a broad audience. It seems like such a simple equation after the fact…a classic food item…made accessible…with a cool twist…and an evocative picture. The perfect recipe for viral food.

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July 1, 2014 · 4:53 pm

My 12th Man…

photoI left Seattle on Saturday night amidst the rabid fervor of a city whose excitement for their team’s opportunity to play for a Super Bowl berth here in my part of the world was bordering on mass hysteria. Flags and jerseys were on everything from grandmas to children to Chihuahuas…Seattle itself was emblazoned in blue and green.  The football fan in me was getting stoked but the Giants fan in me was green with envy.

I was back in Seattle to broadcast another 18 hours of live photography instruction on the education website, creativeLIVE.com. I have done 2 other stints here in Seattle over the past 8 months and this time it was to teach a 3-Day class in Table Top Photography Fundamentals. The first couple of times around I was fully in my wheelhouse teaching Food Photography and Styling, talking about Narrative Storytelling and building and using a Light Table. In preparing for these first classes my notes and anecdotes came very naturally, like the natural light in my studio. The experiences I was recounting were from a place where I have had my greatest successes and felt confident and sure of my ability to deliver.

These next instructional hours came from a very different place. It was pretty evident to my producer, Meg Gayman, that I was not initially thrilled with straying from my original intent to teach more Advanced Techniques in Food Photography. I wanted to stay in my comfort zone and that did not fit the plan that she and Head of Content Craig Swanson had for me. It was going to be Table Top, aimed at a very different audience and I was going to have to dig deep to make it work. My notes and anecdotes did not flow so freely this time. Carving and crafting this material to fit into 18 hours of walking the wire without a net felt much scarier this time around. If last time was a labor of love…this time I felt uneasy, like I did in my early years in education, teaching sex-ed to a room full of smirking teenagers. Thankfully, when it was over, I was exhausted but no longer scared and felt even more rewarded than the first time around. Meg and Craig pushed me further than I have been pushed professionally in quite a while and I am better for the experience. I think our content hit the mark and will stay with our audience for a long while.

Meg, of course, was not alone in ushering me to this place…which leads me back to football in Seattle. Those maniacal fans have a nickname that has gone viral lately and will be on full display these weeks leading to that coveted Super Bowl appearance that the ‘Hawks earned last night with a thrilling victory over their arch-rival 49ers. They are called the 12th Man. For you football novices, the game is played with 11 per side and the fans in Seattle…because of their noise and wild support have adopted the 12th Man moniker. This reflects how their super fandom has led their team to the best home record in the NFL over the past 2 seasons. The team fully acknowledges that they have indeed been inspired and sometimes even aided by the crowd noise. It played out again in last night’s game. The Seattle creativeLIVE Crew was most definitely my personal 12th Man during this past week.

I was still pretty unsteady about this workshop until I walked into the office on Tuesday and then something profound happened. I relaxed. I saw the familiar faces of those I have worked with and some I just know from the casual interactions at the studio. That pressure I felt to carry the show went away with the knowledge that my 12th Man had my back. Everywhere I turned there was someone there to insure the success of these 3 days. From production to camera to sound to catering everyone was on my page. Again, my thanks come directly from the heart. I truly love working with such amazing professionals who are as easy to like, as they are to work with.

With affection and gratitude:

Thanks of course to Arlene, George, Amanda and Celeste for having such confidence in me to keep bringing me back to Seattle.

Meg- Thank you for being a force under that little voice and sweet smile. It didn’t fool me for one second. You are a hurricane and I’m glad you are on our team.

Craig- Thanks for pushing me. One can only know what we are capable of once we get to the edge.

Lindsay- I felt reassured every time I looked over at you off set. Our conversations always made me feel like just being myself on camera would never betray me.

John- I cannot express fully what your presence there meant to me. You were kind of the deal breaker…I’m not sure I would have ever had been as comfortable with this material without you.

Darcy- The set only happens to look like a place familiar and comfortable for me to work in because of your vision and sensitivity. Thank you so much for taking the time and putting in the careful effort to give me my tools. Your input was invaluable.

Kate- sourcing and wrangling all of that gear was by no means a small endeavor. We navigated every issue seamlessly and that was in big part to how hard you worked to get us prepared.

Dan’Yelle- your instincts for styling and propping were only matched by your efficiency. You kept me moving, hydrated and happy on set. You were the glue (or the gaffers tape)

Jim & Cathy- you both are so much fun to work with. Striking that balance between education and entertainment is never easy but it comes so naturally to you both. You guys were my screen pass…I could always go to it when I was in trouble.

Will, Willy, Sam, Tracy, Noah, Boone and Riley- thanks for making it look dynamic and as beautiful as humanly possible with a middle-aged bald man for a subject. You guys really do operate in Beast Mode.

Kellen- in spite of your epic miscalculation of playing One Direction in Studio A when the father of a teenage girl is trying to get in a good head space…you still make me smile and I love how you work. The sound was terrific in spite of me smacking the mic constantly.

Caitlin- whenever anyone sneaks up on me from now on I will expect one of you to be behind me with a LAV, some tape and about 3 seconds to get it done.

Thanks also to go Tyler in the booth. The sound when we had 6 people on set talking could not have been an easy navigation.

Thanks to Nikoma for making me significantly less shiny. I sat next to Snooki on the plane ride home and wondered how we were on the opposite spectrum of what people in your field have to deal with.

Carolyn- having specific needs, especially my food needs met when working is so important… thanks for putting up with yet another pain in the neck eater.

Thanks to our students: Paola, Katherine, Natalia, Robert, Mike, Leah and Danielle. It is always so refreshing to have smart, energetic people in front of me when I am teaching. I know it cannot be easy to sit there, on camera for that long and look interested, engaged and excited. I am honored to have had you all in this class. You were all wonderful and your work on Day 3 was outstanding.

And to everyone else at cL that I see and speak to and joke and bond with, thanks. You make Seattle feel like home.

You are all certainly my personal 12th Man.

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Filed under creativeLIVE, Photography, Seattle, Travel

NYT Essential Thanksgiving…

GOOD_APPETITE_21Julia Moskin and Melissa Clark compiled all of the essentials for a successful Thanksgiving Feast in this sprawling NYT interactive. We shot for a week and then ate like it was already the holidays. Go check out all the goodies before you plan your holiday meals.

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Filed under Food Tips, Food Writing, General, Photography, With Recipes

Ratatouille…

25APPE-popupFrom Melissa Clack via NYT Good Appetite.

Thanks to everyone who tuned into photo week on creativeLIVE and for the amazing crowd at IFBC 2013. What an exhilarating  few days. Seriously cannot wait to do it again.

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Filed under creativeLIVE, Food Photography Workshops, Photography, Seattle

Thank You…

22recipehealth-articleLargeHere is a plate of Tomato Risotto for my friends at creativeLIVE. There are so many people to thank for what was a most incredible experience at creativeLIVE this past weekend that it is a bit overwhelming to think about.

First off, I would like to thank Co-Founder Craig Swanson and Arlene Evans, the Director of Photography Education for having the confidence in me to put me live on the air for 18 hours. I would also love to thank Executive Producer Amanda Caines for putting me together with Content Producer Michael Karsh and Editorial Manager Whitney Ricketts. They are two of the most organized, professional and most of all collected and kind people I have ever worked with.

I would also like to thank all of the creativeLIVE crew who worked on our segments and a special thank you to Susan Roderick and Jim Catechi, the on air hosts, who helped me stay relaxed, focused and on point. True pros. A big thanks to our Line Producers Lindsay Martin, Nin Robare and especially Celeste Olds who came out of “retirement” to work with us. Also, thanks to John Cornicello, my photo assistant, who stayed one step ahead of me for all three days.

Thanks to the guys in the booth and behind the cameras and running the sound, Adam Bauer, William Brown, Kellen Shimizu, Tracy Nystrom, Sam Graydon, Alex Walsh, Michael Rotchadl. And kudos to the PA’s Erin Stewart, Caitlin MacKintosh and Carolyn Palma. I am sure I am missing a few people but please know how grateful I am for your hard work and support you provided me.

I would also like to acknowledge my in-studio students. Firstly, Paola Thomas, my friend and biggest supporter. I would never have been here if it was not for your insistence that I belonged on creativeLIVE and how skillfully you put me together with them. Thank you to Kate Hailey, Leah Barad, Steve Sabrier, Leigh Olson, Pam Bolig and Kristin Tetuán. Your authenticity, eagerness to learn, your great questions and incredible hard work over these past days has been humbling. I admire your drive to find more in your photography and get better at this craft. Bravo!!!!

A special thank you goes to my friend Shauna Ahern. Your willingness to share of yourself, always and in all arenas is transformative for all of us. I was and I know the audience was honored to have you there to share your wisdom, triumphs and heartaches in your business and life. Inspirational is the least of it. You mentor us all.

Finally, I would like to thank the internet audience. The size of you blew my mind. Answering your questions actually helps me think and learn too. Your attention and interest were so vital to this project and you showed it everywhere. It was a profound experience for me.

If you want to visit my course page to purchase the class you still have a few hours to get the discounted price. It will be there for you to watch, as you need to and I hope you take advantage of all we shared over the past few days.

 

Here are a few shots from the cast and crew:

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Filed under Food Photography Workshops, Photography

creativeLIVE…Today.

AndrewScrivani_FoodPhoto_instructor_facebook_851x315At 9am PST, Noon on the East Coast my creativeLIVE workshop which will span the next three days and will cover about 18 hours of material on all aspects of the food photography business will begin. I will show slides, perform demonstrations, have live students in-studio and interactions with the viewing audience via Twitter, Instagram and Facebook. You can post photos and comments with the hashtag #foodphotoLIVE. There will be contests and give aways and I will be critiquing photos from my live students as well as the internet audience. We will have a guest on Day 2, Gluten Free Girl Shauna Ahern, who will share with us her thoughts about the role of photography in her business. I hope you can join in. You can enroll, watch it live or even watch it again immediately after we go off the air. You can also purchase the class and watch it anytime you like. See you there.

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Filed under Food Photography Workshops, Photography

creativeLIVE…in Two

So, today we had a really great Google Hangout with the folks at creativeLIVE and Foodista. We had excellent questions from the audience and it was a lot of fun as a warmup to my creativeLIVE workshop

One day left to enroll. It’s still FREE!

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Here is another stir fry from Martha. We’ll be talking about how to noodle around with noodles on Day 1. See you there.

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July 18, 2013 · 7:15 am

3 Days to Go…creativeLIVE

Only 3 days left. Here is a shot from a story by cocktail whisperer Dave Wondrich for Gilt Taste. The mission was make it look like a lake house cocktail experience. All of this done on a 3×2 table top. Don’t forget to enroll. It’s FREE!

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Filed under Food Photography Workshops, Photography

1 Week to Go…creativeLIVE

So, a week from today my FREE creativeLIVE workshop will begin. Still time to enroll. One of the things I’ll discuss is the use of the diptych, like this one for this apple, fennel and endive salad by Martha Rose Shulman.

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Filed under Food Photography Workshops, Food Tips, Photography

creativeLIVE Countdown…8

Only 8 days until my FREE @creativeLIVE  workshop. You can enroll to watch through Facebook, so that’s kind of easy. I will post a new photo here every day until we go live. This one is of Melissa Clark’s Summer Berry Pudding. See you in Seattle.

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Filed under Food Photography Workshops, Photography, With Recipes